If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point, if my business is already successful without one?
The short answer is that there has never been a better or more important time to invest in a website for your business. Websites offer a wide variety of benefits for your businesses, and most of these benefits increase in value exponentially year over year. Just like the Internet itself, one needs a website for his / her business due to the following reasons
A Website Gives Your Business A More Professional And Official Look.
84% of today’s consumers believe a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or achievements of your business.
Beyond that, having your own website lets you create a branded email address (e.g. [email protected]) which adds a level of professionalism to all of your correspondence and gives your clients a threshold of trust. Especially, if you’ve used a personal email address to conduct business up until now.
A Website Gives You The Opportunity To Clearly Showcase Your Products
You can show potential customers what they’ll get when they work with and keep existing customers updated on new products and services by displaying high-quality photography on your website. It also gives you the opportunity to clearly establish who you are, what you represent and what you stand for. Thereby increasing the chances of attracting new customers and keeping existing ones.
Display Social Proof Of Your Business To Show Legitimacy
Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof especially when they aren’t anonymous. This might come in the form of personal customer testimonials and it gives you new customers through such recommendations from your existing customers.
Easy To Get Contacted
A site is an incredible spot to make your contact data effectively accessible to possible clients. You can even distribute your contact data in a header or footer so it shows up on each and every page.
Let People Find You Easily With Google Maps Integration
Websites let you embed maps directly into your content. An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.