SEO (or Search Engine Optimization) is central to your website’s visibility. It is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries.
What Is SEO
SEO communicates the importance and relevance of your business websites and pages to Google. Through SEO, your content becomes more likely to rank highly in the (SERP) and appear to users first when they search for relevant keywords
Importance of SEO.
The importance of SEO is not something to overlook. Search engines employ specific algorithms and KPIs to direct online traffic to one site or another. SEO is a process that evolves within your site, meaning that you need to stay on top of it to keep benefiting. However, it’s worth the effort. All you have to do is make sure that you nurture your traffic through the marketing funnel to achieve this revenue. And to do that, you need to practice SEO and improve your SEO techniques.
Here are a few of the reason’s SEO is important:
- It’s low-cost
- It delivers a great Return on investment (ROI)
- It provides actionable data
- It nurtures leads through the marketing funnel
- It boosts credibility
- It attracts relevant users
How Can I Improve My Site’s SEO?
SEO isn’t something to feel daunted by. The most important aspects of SEO can be easy to change and modify within your site, especially when you’ve got the right tools.
Here are some of the most important aspects of SEO and how you can strategize with them to improve your organic search rankings.
User Intent
The first step towards improving your SEO and gaining visibility online is understanding the intent of your users. Why are they using the search engine? What are they looking for?
User intent can be shown in a few ways, such as:
- Informational
- Transactional
- Navigational
Links
For good SEO, you need to be aware of links and link building. Link building is a process in digital marketing which aims to generate as many incoming links for your site as possible.
Avoiding Bad Backlinks
So, links are good — but are they always healthy? Yes, a long list of links may represent a vote of confidence and can flag to Google that you’re trustworthy. However, if you’re linked to poor, spammy sites, it can do more harm than good
Tracking Your Traffic
Once you’ve followed the above recommendations, you might want to take another look at the big picture of your website’s online presence. But it can be tricky to find and analyse all the statistics and how they’ve changed: your organic and paid search results, your use of display advertising, your backlinks etc.
Optimizing Content with Keywords
Every bit of content on your site, from bios and About pages to posts, pages and media, offer opportunities for SEO. Including keywords – especially “long tail,” or keyword phrases – in all kinds of content as well as titles, tags, and descriptions can help to increase visibility naturally in organic searches.
These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend that you follow us @soronkobusinesssolutionscenter across all social media platforms.
