Social media is an incredible way to share your business’ work and make meaningful connections when paired with ample security and privacy policies. While an online presence can do wonders for your business, you should prepare for safety risks,
Four major areas of concern:
- Social media privacy
- Computer safety
- Security options
- Phishing scams
Read on to find out how you can keep your business safe while expanding your network and reach online.
1. Manage your social media privacy
Take control of your privacy and security on social media. Begin by familiarizing yourself with each platform’s rules, and customize the settings to fit your business’s privacy concerns.
Create a social media policy for your business to outline safety guidelines and set rules to maintain confidentiality and copyright.
Limit security risks across social platforms and refrain from sharing information unless absolutely necessary. Using a social media management software, such as Hootsuite, enables content planning access for temporary staff without lowering all your security measures and sharing passwords.
Routinely inspect administrator account access to protect your business information and revoke unauthorized access
2. PROTECT YOUR DEVICES
Properly protecting your computer is equally important, in order to safeguard your business’s intellectual property and confidentiality. Ensure your devices are protected by installing antivirus software. Take advantage of reputable free options such as Malwarebytes, Avast, or Panda.
Exercise caution when using public wireless connections, as they are especially vulnerable to information theft from hackers.
3. optimize your security SETTINGS
Optimizing your security settings is a great way to set up your business for success online.
Use strong and unique passwords for each website and account; better even to use passphrases instead of words. Include capital letters, numbers and symbols, but make sure you will be able to remember them.
Take advantage of setting up security questions and two-factor authentication when available, as it adds a second layer of protection to your accounts.
While following these tips will improve your security, it’s also important to consider loopholes or flaws in the system. Hackers can still crack even the most secure codes with enough time. Changing up your passwords at least quarterly, is one of the best ways to protect your accounts.
“What if an authorized employee leaves the business?”
Change the passwords!
4. Safeguard against phishing scams
Be mindful of unfamiliar interactions online. Common phishing schemes involve strange messages, friend requests, or offering fake discounts, deals, and free products and services.
If something sounds too good to be true, it likely is.
Carefully consider which information you choose to share on social networks and set digital boundaries to separate your professional brand from your personal information. The more you share, the easier it is for people to hack and steal from you.
Finally, click links with caution. Look out for malicious emails or questionable link addresses that seek to steal your information.
Have you ever received an email about an account emergency with a company you’ve never dealt with?
Don’t click it!
Remember Safety = Success
Digital solutions are a catalyst for change. By launching an online website and social media pages, your business will see rapid growth with an expanded network. Don’t be afraid to expand your business online, but do take precautionary measures to keep your information safe.